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Important Questions To Ask Social Media Agencies
Before diving head first into your social media journey, it is important to make sure you have all the information you need in taking the first step into the world of Instagram likes and twitter retweets. Make sure you’re asking your potential social media partner all of the right questions to ensure you’re going to get what you were looking for out of the campaign.
Experience in your industry?
Possibly one of the most important. Although not entirely necessary, it is nice to know that your social media agency has dabbled in the industry you are trying to succeed in. But remember, you want a partner that is going to bring new ideas and creative thinking, so if an agency is over saturated in one market, complacency is more common than not.
Do they have proof of concept? Examples or success stories?
A more specific answer to the above question could be achieved through this. A quality social media agency will have no problem sharing their success stories, in fact, this is something that will most likely be provided on their website. This shows potential clients that they know what they are doing and they do it well. Don’t be afraid to ask specific questions about your industry or a specific social media network that you want more information on.
How will they measure the success of the social media campaign?
How do you want to measure you’re companies’ social media growth? Reach, engagement, website traffic, lead generation? Coming up with a specific goal that can be specific, measurable, attainable, realistic, and timely before speaking to a company can help you ask the right questions and get the answers you need. Making sure your goals align in the beginning of the campaign allow for better reporting and a narrowed focus on exactly what you would like to accomplish. There are plenty of ways to track a social media campaign. They should be open to the results you are most interested in and find important to your business.
How often do the plan on communicating with you? How easy will they be able to get a hold of outside of that planned communication?
How often is your agency able to communicate with you? Do they plan on providing reports? Are they easy to get ahold of if you would need something? If you would prefer to have a hands on relationship with your agency, it is important to ask these questions up front so you can get an idea if this company will be a good fit with your communication style. Too much communication is better than not enough when it comes to providing a return on your investment and the growth you are looking to see out of the campaign. If you have a form of communication that you tend to get back on faster than others, let them know. Make the partnership easy for the both of you and avoid any unnecessary back and forth at a later date.
Are they using their own social media services?
Does the company believe in what they are selling? Some companies actually have internal teams strictly using their own processes and procedures for social media marketing. If they are doing this, and doing it well, that is a big indicator that the services they are offering work. Look them up on social media and take note on how often then post, the engagement with their posts, and how many social platforms they have. This should be a driving factor in your decision.
Do they blog, provide resources, or host workshops?
Similar to the above question, a blog or another provided resource are great opportunities to really get to know the social media agency you are working with. If they provide a social media blog or host events to communicate their skills with possible clients, these are usually agencies that have seen success, and know that they have more knowledge and experience than most other agencies. These companies are also usually more open and transparent with their client campaigns.
How Much Does Social Media Cost?
The question that every business will ask: How much does social media cost? While every agency is a bit different, here are some things to keep in mind.
Social media is a great form of advertisement strictly due to the ability to create free accounts. If you plan on creating ads on those platforms that would strictly be dependent on your budget. There are three options when jumping on the social media bandwagon
- Do it yourself: Your time is going to be your biggest cost. A well built out social media plan requires time and effort in building the posts for the month, making sure you post each one on the time and day that you had planned, responding to any comments, and promotion for each of your posts in order to get as much social interaction as possible.
- Hire a full time Social Media Marketer: If you decided you do not have the time for putting the desired amount of elbow grease into the project, you may choose to hire a full time employee to focus on social media. Depending on the size of your business, that could be way more expensive than you ever wanted for a social campaign.
- Hire a Social Media Agency: Many agencies offer multiple plans dependent on how many social media platforms you want to market. Looking for the right price for a social media campaign is completely up to you and your needs. The more social platforms the higher the price. An average social media campaign costs around $1,500 per month.
It is also important to take other factors into consideration when looking at the price. If you would prefer consistent reporting, ad spend, interactive responses to followers, or promotion on each of your posts. All of these can be provided with the right social media plan. Asking an agency these questions before committing will elevate any confusion moving forward with the campaign. Hiring a social media agency will most likely be the best return on your investment into this project.
How Long Does Social Media Take To See Results?
While social media marketing will provide results, the time it takes to see those results will be different for everyone. There are many different factors to consider when looking at the amount of time it should take to see the results you are looking for.
First, you need to decide if the results you want are realistic for the time frame you would like them in. If you are asking to see a 100% increase of followers, you need to know that that is not going to happen over night.
The consistency and commitment to your updates and posts will also factor into the time frame for success. Frequent social media updates will respond much better than infrequent posts. Following up on posts and engaging with your target audience will also create a positive brand awareness and in turn, a larger chance of interaction between followers and your posts.
Another factor to consider is your budget. If you are willing to promote or boost your posts, you will see a quicker return on that investment. Organic results will come if you choose to not promote your posts, but is important to take that into consideration when setting expectations. This is another question that could be beneficial to ask your social media agency. Although they will not be able to provide you with a definite answer, they will have a better understanding of what they can do for you and your current budget and plan.
Picking the perfect Social Media Company
Picking the perfect social media company may take some time and effort, but it will reap major reward. It is important to ask as many questions as needed for any clarification to what you will be receiving from the agency. Forming your goals for the campaign ahead of time will create more clear questions. This will also allow you to have a better understanding of exactly what you want out of an agency and what you will need them to do in order to get you there.
Be prepared to do some research. Follow a few of your top choice agencies on social media and dive into a recent blog post. Make sure that they are a fan of their own services and that they are doing them well. Communication throughout a campaign is important, make sure the company is not planning on leaving you in the dust after the first initial period of the project.
Be mindful of price but also be realistic. If you only have the budget for one social media platform but you’d like to target three, starting with that one could provide the return to pay for all three. The growth will happen, whether through paid promotion or through organic growth, but consistency is key. Don’t expect results overnight. A strong, steady growth overtime are the best results you can see from a social media campaign. Social media marketing is the next move when planning where your marketing budget is going to go.