Choosing the right hosting for your website is a more important decision than you may realise. Making sure that your website is hosted by the right hosting service is vital, especially if you are running a business website such as an e-commerce store which your business relies on in order to make a profit. Choosing web hosting for your business website should definitely not be a decision which is taken lightly, as the web hosting provider which you choose can significantly impact your website in the future. We’ve listed some of the main reasons why your web host is one of the most important decisions when setting up your site.
Search Engine Optimisation
When you think of SEO you might think about link building and plug-ins, however, your web hosting provider can also have an effect on the ranking of your website in the Google search results. Choosing the right web host is not only important to make sure that the contents of your site are in the right hands, it can also directly impact your profitability. Since web hosting can affect things such as site loading time and speed, it’s important to make sure that you choose the right one for SEO purposes. See Best Web Hosting for more information.
Minimising Downtime
If the server which your site is on goes down, the consequences can be disastrous. If you are setting up a website which your business will largely rely on in order to make a profit, minimising site downtime should be one of your main priorities. When it comes to managing downtime, the web host itself is mostly responsible. When choosing a web hosting provider, it’s vital to opt for one which has a good customer service standard and offers round-the-clock support to business website owners. Being able to get in touch and have a problem with your website solved as soon as it is discovered is vital to the reputation and success of your business.
Cutting Costs
Many business and website owners make the mistake of choosing a free or incredibly cheap web hosting provider for their website in order to save on costs. However, although paying less for hosting per year or month may work out cheaper at face value, it’s important to understand that many cheap or free web hosting services are poor quality, something which could lead to problems further down the line and end up costing you more than anticipated as you have to pay to solve them.
Reputation
Your web hosting provider can have a huge effect on your site’s overall reputation. This is due to the range of things which are affected in some way or another by a web host, for example site loading speed or the level of security when paying at an e-commerce store. Opting for web hosting which understands your need to keep your customers happy is essential.
Your web hosting provider is more important to your business than you may realise, so it’s vital to ensure that you make the right choice.