It’s no secret that links are one of the key ways to either raise or lower a website’s positions for its keywords in a Google search. That was reinforced by a recent test which filled a high-ranking website with tens of thousands of s-called “junk links” in order to test the effect that these links have on an overall page ranking when using the world’s most popular search engine. The combination of bad sidebar links, an excessive number of blog comment links, and the prominence of thousands of profile links, turned the website from a front page mainstay at Google into just another secondary website with no real reputation or rank at the search engine. That’s pretty notable, especially since a sizable number of websites angling for an improved position at Google operate forums and blogs which are full of these links.
The best way to reclaim a top-ranked search position at Google? Make sure that excessive and redundant links, which have no real relevance to the website’s actual content or target audience, are coded in such a way that Google ignores them, leaves them out of its search engine ranking considerations, and maintains the site’s high position in search results despite its encouragement of user interaction. Only when this process is completed will Google once again restore its faith in a website and bring back its elevated ranking.
Original study & infographic by TastyPlacement, an Austin SEO company.